How to Use Google Keyword Planner If you're looking for an all-in-one keyword research tool, Google Keyword Planner is for you. With this tool, you can do keyword research for SEO and Google Ads purposes. The good news is, you can use this tool for free! How to? Find the full answer in this article!

What is Google Keyword Planner?

Google Keyword Planner is a keyword research tool included in the Google Ads service. Basically, this tool was created for the purposes of creating ads on Google Ads. However, you can also use it for other purposes, namely SEO keyword research.

As a feature of Google Ads, you must first register for Google Ads to use Google Keyword Planner. However, don't worry, you can use Google Keyword Planner without having to advertise on Google.

How to Register for Google Keyword Planner

As previously mentioned, there are two ways to sign up for Google Keyword Planner. If you really intend to use Google Keyword Planner as well as Google AdWords, you can create Google AdWords first following this guide.

However, if you just want to use Google Keyword Planner, you can follow the guide below:

1. Open Google Ads

Select the Tools menu > Keyword Planner

3. Select the Google Ads Destination

There are three choices of Google Ads destinations. First, direct searchers to call your business. Second, direct searchers to your business website. Third, direct searchers to visit your business location.

Choose the one that best fits your business

how to use google adwords goal 3

4. Enter Business Information

Since in the previous step we chose to redirect searchers to the website, in this step we need to populate the business website.

5. Define Consumer Reach

Next, you need to determine the consumer reach for your ad.

6. Define Search Target

In the next step, you need to specify in which search the ad will appear. In this tutorial we created a bookstore business, we chose a search related to books.

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